To avoid problems like this.  A store unwittingly marketed a child’s bed under the name “Lolita,” title of the infamous 1955 novel by Vladimir Nobokov.  Once notified, the naive store employees turned to, of all sources, Wikipedia, to verify the problem.  *Sigh*

Kudos to any commenter for proposing other potential marketing snafus.  Linens by Iago? Fur coats by Aslan?